Licensed Product Concept
& Development
Licensed Product Concept
& Development
PROJECT OVERVIEW
Developed a range of officially licensed Harry Potter watches, exploring multiple design directions inspired by key themes, houses and visual elements from the franchise. Concepts progressed from initial ideas through to production-ready designs, with selected pieces taken through to manufacture and commercial release via The Bradford Exchange.
CONCEPTS
Selected concepts progressed to sampling, with two designs taken through to final production and launch.
Classic Watch Range
A series of watches inspired by the four Hogwarts houses, using colour, materials and iconography to create distinct identities. Designed to appeal to fans through subtle, wearable references rather than overt branding.
Classic Watch Range
A series of watches inspired by the four Hogwarts houses, using colour, materials and iconography to create distinct identities. Designed to appeal to fans through subtle, wearable references rather than overt branding.
Classic Watch Range
A series of watches inspired by the four Hogwarts houses, using colour, materials and iconography to create distinct identities. Designed to appeal to fans through subtle, wearable references rather than overt branding.
Interchangeable Bezel Concept
A modular watch design featuring swappable bezels, allowing users to customise their watch with different Harry Potter themes. Created to increase collectability and repeat purchase potential.
Interchangeable Bezel Concept
A modular watch design featuring swappable bezels, allowing users to customise their watch with different Harry Potter themes. Created to increase collectability and repeat purchase potential.
Interchangeable Bezel Concept
A modular watch design featuring swappable bezels, allowing users to customise their watch with different Harry Potter themes. Created to increase collectability and repeat purchase potential.
Sport Strap Range
A more casual, everyday take on the brand and houses, using bold colour blocking and durable materials. Intended to broaden the audience beyond collectors into more lifestyle-focused consumers.
Sport Strap Range
A more casual, everyday take on the brand and houses, using bold colour blocking and durable materials. Intended to broaden the audience beyond collectors into more lifestyle-focused consumers.
Sport Strap Range
A more casual, everyday take on the brand and houses, using bold colour blocking and durable materials. Intended to broaden the audience beyond collectors into more lifestyle-focused consumers.
A selection of additional concepts and explorations developed across the range is shown below
A selection of additional concepts and explorations developed across the range is shown above
FROM CONCEPT TO PRODUCTION
Two designs developed through to final production and launch.
Hogwarts Witchcraft & Wizardry Watch
Created a dial design combining graphic artwork from the Harry Potter style guide with raised elements to introduce depth and hierarchy. A central ‘H’ motif sits above the hands, with colour-accented raised quarter-hour markers representing the four Hogwarts houses. Developed through to final production, ensuring clarity, legibility and brand accuracy translated effectively into the final product.
Hogwarts Witchcraft & Wizardry Watch
Created a dial design combining graphic artwork from the Harry Potter style guide with raised elements to introduce depth and hierarchy. A central ‘H’ motif sits above the hands, with colour-accented raised quarter-hour markers representing the four Hogwarts houses. Developed through to final production, ensuring clarity, legibility and brand accuracy translated effectively into the final product.
Hogwarts Witchcraft & Wizardry Watch
Created a dial design combining graphic artwork from the Harry Potter style guide with raised elements to introduce depth and hierarchy. A central ‘H’ motif sits above the hands, with colour-accented raised quarter-hour markers representing the four Hogwarts houses. Developed through to final production, ensuring clarity, legibility and brand accuracy translated effectively into the final product.
'HARRY POTTER™ and the Philosopher’s Stone™' 20th Anniversary Limited Edition Watch
Created a detailed dial illustration capturing an iconic Hogwarts scene, using raised gold elements to emphasise the castle edge, boats, hour markers and HP logo. Extended the branding through to the strap with an embossed HP logo, reinforcing a cohesive and premium finish. Developed through to final production, ensuring the artwork and detailing translated effectively into a manufacturable product.
'HARRY POTTER™ and the Philosopher’s Stone™' 20th Anniversary Limited Edition Watch
Created a detailed dial illustration capturing an iconic Hogwarts scene, using raised gold elements to emphasise the castle edge, boats, hour markers and HP logo. Extended the branding through to the strap with an embossed HP logo, reinforcing a cohesive and premium finish. Developed through to final production, ensuring the artwork and detailing translated effectively into a manufacturable product.
'HARRY POTTER™ and the Philosopher’s Stone™' 20th Anniversary Limited Edition Watch
Created a detailed dial illustration capturing an iconic Hogwarts scene, using raised gold elements to emphasise the castle edge, boats, hour markers and HP logo. Extended the branding through to the strap with an embossed HP logo, reinforcing a cohesive and premium finish. Developed through to final production, ensuring the artwork and detailing translated effectively into a manufacturable product.
