Amber Crawford - Portfolio

Licensed Product Development, Production
and Advertising

PROJECT OVERVIEW

Officially licensed AC/DC leather jacket created as a tribute to Back In Black, combining rugged materiality with hidden storytelling details. Developed while working at The Bradford Exchange.

MAIN RESPONSIBILTIES

Product development

Collaborated with the product developer to refine the jacket design, creating the lining artwork and refining embroidered elements through internal and licensor review.

Product development

Collaborated with the product developer to refine the jacket design, creating the lining artwork and refining embroidered elements through internal and licensor review.

Product development

Developed the anniversary centrepiece clock from initial concept through to final approved design, refining the product in response to internal, licensor feedback and production limitations.

Image Compositing

Created the product visuals by compositing garment photography with custom embroidery graphics and lining artwork, produced using Photoshop and Illustrator.

Image Compositing

Created the product visuals by compositing garment photography with custom embroidery graphics and lining artwork, produced using Photoshop and Illustrator.

Image Compositing

Created the product visuals by compositing garment photography with custom embroidery graphics and lining artwork, produced using Photoshop and Illustrator.

Advertising

Developed supporting campaign assets including a press advertisement, direct mail brochure and digital/social imagery to support retail launch and collector engagement.

Advertising

Developed supporting campaign assets including a press advertisement, direct mail brochure and digital/social imagery to support retail launch and collector engagement.

Advertising

Developed supporting campaign assets including a press advertisement, direct mail brochure and digital/social imagery to support retail launch and collector engagement.

Production Files

Prepared factory-ready artwork files for embroidery designs, lining and labels, ensuring accuracy for manufacture and print production.

Production Files

Prepared factory-ready artwork files for embroidery designs, lining and labels, ensuring accuracy for manufacture and print production.

Production Files

Prepared factory-ready artwork files for embroidery designs, lining and labels, ensuring accuracy for manufacture and print production.

OUTCOME

Launched as a premium licensed apparel product supported by e-commerce and campaign assets, contributing to a cohesive visual rollout across catalogue, press and digital channels.