Licensed Product Development, Production
and Advertising

Licensed Product Development, Production
and Advertising

PROJECT OVERVIEW

Officially licensed commemorative collection developed to mark the 60th anniversary of the Red Arrows and their Diamond Display Season. Designed within Ministry of Defence licensing guidelines, the collection combines precision-led visual design with strong collectability across a limited-edition release. Developed while working at The Bradford Exchange.

MAIN RESPONSIBILTIES

Product development

Took an initial concept from the developer through to final design, creating mockups and refining artwork for production. Refined designs in response to licensor and internal feedback, improving clarity, precision and visual impact.

Product development

Developed the anniversary centrepiece clock from initial concept through to final approved design, refining the product in response to internal, licensor feedback and production limitations.

Product development

Took an initial concept from the developer through to final design, creating mockups and refining artwork for production. Refined designs in response to licensor and internal feedback, improving clarity, precision and visual impact.

Blister Folder Design

Designed the blister folder and packaging layout, creating a cohesive visual extension of the product. Developed typography and graphics to support clarity, hierarchy and a premium finish.

Blister Folder Design

Designed the blister folder and packaging layout, creating a cohesive visual extension of the product. Developed typography and graphics to support clarity, hierarchy and a premium finish.

Blister Folder Design

Designed the blister folder and packaging layout, creating a cohesive visual extension of the product. Developed typography and graphics to support clarity, hierarchy and a premium finish.

Advertising

Developed supporting campaign assets including press ad, direct mail and digital content. Ensured a consistent visual approach across all customer touchpoints.

Advertising

Developed supporting campaign assets including press ad, direct mail and digital content. Ensured a consistent visual approach across all customer touchpoints.

Advertising

Developed supporting campaign assets including press ad, direct mail and digital content. Ensured a consistent visual approach across all customer touchpoints.

Production Files

Prepared factory-ready artwork files across product, packaging and print, ensuring accuracy and consistency for manufacture. Worked within technical specifications to deliver print-ready assets.

Production Files

Prepared factory-ready artwork files across product, packaging and print, ensuring accuracy and consistency for manufacture. Worked within technical specifications to deliver print-ready assets.

Production Files

Prepared factory-ready artwork files across product, packaging and print, ensuring accuracy and consistency for manufacture. Worked within technical specifications to deliver print-ready assets.

OUTCOME

Delivered a cohesive limited-edition anniversary collection, supporting brand heritage and collector engagement across product, packaging and marketing.

Get in touch

© Amber Crawford 2026

Get in touch

© Amber Crawford 2026