Fairtrade Fashion Brand,
E-commerce &
Marketing Design
Fairtrade Fashion Brand,
E-commerce &
Marketing Design
ROLE OVERVIEW
While working at Epona Clothing, I acted as lead designer across product, print and digital channels and also overseeing seasonal interns during peak periods. My role spanned product development, e-commerce, marketing and production, supporting the brand’s visual identity and commercial growth.
MAIN RESPONSIBILTIES
Brand & Graphic Collections
Developed seasonal graphic collections in collaboration with the apparel developer, creating print designs and graduation graphics aligned with evolving product ranges and colourways.
Brand & Graphic Collections
Developed the anniversary centrepiece clock from initial concept through to final approved design, refining the product in response to internal, licensor feedback and production limitations.
Brand & Graphic Collections
Developed seasonal graphic collections in collaboration with the apparel developer, creating print designs and graduation graphics aligned with evolving product ranges and colourways.
Catalogue & Print Production
Led catalogue production from product photography planning through to print-ready artwork, managing image editing, layout design and printer liaison to ensure colour accuracy, cost efficiency and timely delivery.
Catalogue & Print Production
Developed the anniversary centrepiece clock from initial concept through to final approved design, refining the product in response to internal, licensor feedback and production limitations.
Catalogue & Print Production
Led catalogue production from product photography planning through to print-ready artwork, managing image editing, layout design and printer liaison to ensure colour accuracy, cost efficiency and timely delivery.
Website & E-commerce
Completely redesigned and consolidated the two legacy websites into a single, mobile-responsive platform, improving usability and driving online sales while generating new trade customer leads.
Website & E-commerce
Completely redesigned and consolidated the two legacy websites into a single, mobile-responsive platform, improving usability and driving online sales while generating new trade customer leads.
Website & E-commerce
Completely redesigned and consolidated the two legacy websites into a single, mobile-responsive platform, improving usability and driving online sales while generating new trade customer leads.
Marketing & Campaign Assets
Created supporting campaign assets including email newsletters, social media graphics and customer inserts to maintain consistent brand communication across digital and physical touchpoints.
Marketing & Campaign Assets
Created supporting campaign assets including email newsletters, social media graphics and customer inserts to maintain consistent brand communication across digital and physical touchpoints.
Marketing & Campaign Assets
Created supporting campaign assets including email newsletters, social media graphics and customer inserts to maintain consistent brand communication across digital and physical touchpoints.
ASOS Marketplace
Established and managed the ASOS Marketplace store, including photography, asset creation, promotional planning and discount strategy to maximise visibility and sales.
ASOS Marketplace
Established and managed the ASOS Marketplace store, including photography, asset creation, promotional planning and discount strategy to maximise visibility and sales.
ASOS Marketplace
Established and managed the ASOS Marketplace store, including photography, asset creation, promotional planning and discount strategy to maximise visibility and sales.
Online University Stores
Created and managed university online stores, preparing product imagery and print-ready artwork while producing guidance materials for sales teams and customers.
Online University Stores
Created and managed university online stores, preparing product imagery and print-ready artwork while producing guidance materials for sales teams and customers.
Online University Stores
Created and managed university online stores, preparing product imagery and print-ready artwork while producing guidance materials for sales teams and customers.