Amber Crawford - Portfolio

Licensed Product Development, Production
and Advertising

PROJECT OVERVIEW

An officially licensed centrepiece clock designed to celebrate the 30th anniversary of Wallace & Gromit: The Wrong Trousers. Developed while working at The Bradford Exchange.

MAIN RESPONSIBILTIES

Product development

Designed the anniversary centrepiece clock from concept to final approval, collaborating with the product developer to refine the design in response to internal, licensor and production feedback.

Product development

Developed the anniversary centrepiece clock from initial concept through to final approved design, refining the product in response to internal, licensor feedback and production limitations.

Product development

Designed the anniversary centrepiece clock from concept to final approval, collaborating with the product developer to refine the design in response to internal, licensor and production feedback.

Image Compositing

Created the hero product visual by developing clock graphics in Illustrator and compositing sculpt photography, lighting adjustments and background artwork in Photoshop.

Image Compositing

Created the hero product visual by developing clock graphics in Illustrator and compositing sculpt photography, lighting adjustments and background artwork in Photoshop.

Image Compositing

Created the hero product visual by developing clock graphics in Illustrator and compositing sculpt photography, lighting adjustments and background artwork in Photoshop.

Advertising

Developed supporting campaign assets including a press advertisement, direct mail brochure and digital/social imagery to support retail launch and collector engagement.

Advertising

Developed supporting campaign assets including a press advertisement, direct mail brochure and digital/social imagery to support retail launch and collector engagement.

Advertising

Developed supporting campaign assets including a press advertisement, direct mail brochure and digital/social imagery to support retail launch and collector engagement.

Production Files

Prepared factory-ready artwork files including decals, dial artwork, base graphics and care/instruction layouts, ensuring accuracy for manufacture and print production.

Production Files

Prepared factory-ready artwork files including decals, dial artwork, base graphics and care/instruction layouts, ensuring accuracy for manufacture and print production.

Production Files

Prepared factory-ready artwork files including decals, dial artwork, base graphics and care/instruction layouts, ensuring accuracy for manufacture and print production.

OUTCOME

Launched as part of the official 30th anniversary range, supporting ongoing collector engagement and expanding the licensed Wallace & Gromit product offering.