Officially licensed chronograph designed to celebrate the 100th anniversary of Flying Scotsman. Developed using licensed artwork and graphics within brand guidelines, with a focus on storytelling, production feasibility and commercial appeal.
Responsibilities:
Digital image compositing for hero, back and packaging visuals
Advertising materials including a press ad, brochure and social ad imagery
Factory supply files for watch face, case back engraving and packaging graphics
Outcome:
Top selling product since 2023 (£200k+ net sales)
Officially licensed product — The Bradford Exchange